Baume & Mercier

For this project, we developed the visual identity for Baume & Mercier's Gueit model, blending luxury with contemporary design. A booklet was created to accompany the watch, and we also designed the concept for the product reveal event—an exhibition honoring Jean-Claude Gueit, creator of the iconic Riviera model, at the International Watchmaking Museum in La Chaux-de-Fonds, Switzerland, celebrating his legacy in Swiss luxury watchmaking. This project features AI-generated visuals created with Midjourney.